For this new episode, I'm delighted to welcome Olivier Dumont, producer and founder of the Frog Box company, and also President of the Family Brands division of the Entertainment One group, acquired in 2020 by the American giant Hasbro (owner of 1,500 toy licenses). These two pieces of the same puzzle cover all age groups thanks to a wide range of successful franchises: on the eOne and Frog Box side, we find pre-school programs such as Peppa Pig, Pyjamask and Ricky Zoom, and on the Hasbro side, licenses such as Power Rangers, Transformers, Dungeon & Dragons, Risk, My Little Pony, Monopoly and Play-Doh. A veritable treasure chest for future animated series. To put it in perspective, Peppa Pig alone generates over $1.2 billion in merchandising sales every year!
